Archive for the 'PPC' Category

Google Video Ads

Wednesday, May 24th, 2006

According to the Inside Adwords blog, Google are soon going to give Adwords advertisers the ability to show video ads on the Google content network. This is a fantastic development for both Adwords and Adsense users.
Site visitors are becoming all too used to text and images ads - to the point where they instinctively ignore […]

Best Site in the World Making No Money

Thursday, May 4th, 2006

I just posted a quote to this web site and had the brilliant idea, why don’t I make a web site that is divided into topics containing the best quotes from web forums!? As yet, I haven’t even investigated whether such a site exists. If it doesn’t exist then I should make it right? I […]

What is Considered to be a Good CTR?

Monday, January 30th, 2006

I often get asked what is considered to be a good Click Through Rate (CTR). The answer to this question will depend on a number of things:

The industry you’re advertising in.
How well your ad is written (or produced for non-text ads).
How targeted your keywords and keyphrases are.
Where your ad is being shown.

Before we answer what a […]