Archive for the 'Adwords' Category

Google Checkout Launched

Friday, June 30th, 2006

Google Checkout was released to the public earlier today. Google Checkout is basically Google’s equivalent of Paypal. In Google’s own words:
For merchants, Google Checkout is a new way to process sales. It works with Google AdWords to make it easy for shoppers to find you and buy from you.
You can get a quick summary of […]

Google Video Ads

Wednesday, May 24th, 2006

According to the Inside Adwords blog, Google are soon going to give Adwords advertisers the ability to show video ads on the Google content network. This is a fantastic development for both Adwords and Adsense users.
Site visitors are becoming all too used to text and images ads - to the point where they instinctively ignore […]

What is Considered to be a Good CTR?

Monday, January 30th, 2006

I often get asked what is considered to be a good Click Through Rate (CTR). The answer to this question will depend on a number of things:

The industry you’re advertising in.
How well your ad is written (or produced for non-text ads).
How targeted your keywords and keyphrases are.
Where your ad is being shown.

Before we answer what a […]