Archive for March, 2006

Work Out Your EPC

Thursday, March 2nd, 2006

A great metric for analysing your site’s earning capacity is Earnings Per Click (EPC). Calculating your EPC is simple:
EPC = Earnings / Clicks
For example, if you had a site earning $4/day on 10 clicks, your EPC would be $0.40.
While EPC fluctuates depending on what advertisers are willing to pay for a top spot, it is […]

Don’t Detect Visitor OS

Wednesday, March 1st, 2006

The beauty of the web is its cross-compatible, OS-independant nature. Or so it should be! Today I tried to view a video on the MTV site and was greeted with the following:
Detecting OS…
PC Users with Windows 95 or 98: you need to run Windows 2000 or Windows XP to use MTV Overdrive.
Um, hello! I’m running […]

Lock Down and Say Goodbye to Bots

Wednesday, March 1st, 2006

I recently wrote about how spam bots were using my site to send spam. To combat this I did a thorough security check of both my web forms and my customers. A little bit of sanitization/validation code and everything was locked down. The bad part was the spam bots still kept hitting the previously-vulnerable php […]