I often get asked what is considered to be a good Click Through Rate (CTR). The answer to this question will depend on a number of things:

The industry you’re advertising in.
How well your ad is written (or produced for non-text ads).
How targeted your keywords and keyphrases are.
Where your ad is being shown.

Before we answer what a […]

Have you ever spent hours trying to work out why your latest CSS design doesn’t work, only to find you had a single character wrong in your code?
A few days ago I spent 1.5 hours trying to finalise a design for a client, only to find out that all the layout issues were the result of […]

There are two theories on what a good domain name is for the purpose of Search Engine Optimization (SEO).
Keyword Rich/Targeted Domain Names
One belief is that you should have generic keywords you want to target in your domain name. For example, if you are a web designer in Sydney you might choose a domain name such […]

Welcome to Goo Theory! What’s this site all about I hear you ask? The main purpose of this site is to reveal the mysteries and secrets behind search engines, online marketing and making money on the web. The title of this site is a spin on the term Google Theory, however the site is not […]